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at Arizona State University

Posted: 1/29/2020
Job Status: Full Time
Job Reference #: 58802BR

Job Description

Marketing Cloud Administrator
Arizona State University
EdPlus CRM Salesforce
Off-Campus: Scottsdale

Job Description:
EdPlus at ASU is currently seeking a highly motivated and articulate Marketing Cloud Administrator t to join our high performing team. This position will collaborate with the Marketing team and stakeholders to support and implement marketing automation. This position will support the business unit and the technology team in reporting and analyzing Marketing Cloud and CRM data. The Marketing Cloud Administrator is a technically savvy, detail oriented, resourceful and analytical digital operations specialist. This critical role is responsible for helping to oversee the marketing automation platform infrastructure and will be instrumental in leveraging marketing automation to execute campaigns and capture data across the entire marketing and admissions cycle. They will utilize their business analyst skills to analyze, identify, design and implement business process models, monitor and maintain the overall health of the database, the business workflow/revenue model, API integrations, audience segmentation, targeting, lead scoring, and bulk imports of data.

EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural and overall health of the local, national and international communities served by ASU.

EdPlus at ASU

Salary Range:
Depends on experience

Close Date:

Essential Duties:
Facilitate the creation and execution of campaigns and journeys
Create and maintain automations that utilize multiple data sources for campaigns, including writing SQL queries
Create and maintain Data Extensions for marketing automation needs
Design business solutions on the marketing platform based on business needs
Facilitate development and maintain marketing automation integration with a digital experience
Manage and analyze data views and reports in Marketing Cloud that will drive further optimization for email performance
Maintain users, profiles, roles, and permissions
Document all system processes and training guides as needed
Train new and existing users on system functionality
Stay current on release notes and communicate any new features or changes to the organization
Assume or coordinate other duties as assigned

Minimum Qualifications:
Bachelor's degree in Computer Technology or related field AND two (2) years experience providing information technology services; OR, Six (6) years experience providing information technology services; OR, Any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved. Certificates from recognized programs that indicate mastery of tools and techniques relevant to the assignment may substitute for up to six months experience.

Desired Qualifications:
Evidence of a bachelor’s degree in a technical discipline (Computer Science, Information Technology, Engineering, etc.)
Evidence of of experience with Salesforce Marketing Cloud/ExactTarget including Automation Studio, Journey Builder, Data Extensions, Contact Builder ( 2-5 years)
Evidence of marketing automation platform certification (Marketing Cloud Email Specialist, Marketing Cloud Consultant, etc.)
Experience with
Demonstrated knowledge with current online marketing industry best practices and issues
Demonstrated knowledge with agile development processes
Demonstrated knowledge of SQL
Evidence of being a confident and proactive self-starter with exceptional attention to detail
Experience in managing multiple concurrent projects, including requirements gathering, design and project planning/management, in a dynamic, fast-paced, high-pressure environment
Evidence of being an excellent team player with cross-functional collaboration skill who is adaptable to changing market and organizational needs
Evidence of strong sense of creativity around translating business requirements to actionable marketing requirements
Evidence of effective communication skills including the ability to operate across various levels of the organization, clearly communicate and explain complicated processes, communicate effectively, both verbally and in writing, and exhibit strong listening and feedback skills
Experience in acting independently to determine methods and procedures on new or special assignments
Evidence of analytical skills
Experience creating process diagrams with Visio or other flow diagramming programs
Experience in quickly identifying and implementing efficient workflows and processes
Experience in serving as change agent in the organization

Working Environment:
EdPlus at ASU is located at Skysong, the ASU Scottsdale Innovation Center. The center houses a diverse business community that links technology, research, education and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

Activities are primarily performed in a regular, climate controlled office setting subject to extended periods of sitting or standing. Visual acuity and manual dexterity associated with daily use of desktop or laptop computer is required. Ability to clearly communicate verbally in English, read, write, see, and hear to perform essential duties. Regular review of completed tasks.

Department Statement:
EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural and overall health of the local, national and international communities served by ASU through online degree programs; open scale courses for aspiring college students to improve, demonstrate university readiness and earn admission; online continuing education for life-long adult learners; direct partnership with universities, public and private corporations of all sizes; and deep learning analytics conducted by our in-house Action Lab.

EdPlus at ASU

ASU Statement:
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 80,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit

AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, color, sex, religion, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit

Employment Verification Statement:
ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply:
Application deadline is 3:00PM Arizona time on the date indicated.
Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
Resume and cover letter should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
Applicant must be eligible to work in the United States; EdPlus at ASU will not be a sponsor for this position.
If you are an ASU internal applicant, please click on the Internal Staff link located on the Careers at ASU webpage to apply.
ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.

Application Instructions

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